Ada is a symptom checker app built by doctors and trusted by millions. Since 2016, they’ve been helping people understand their symptoms.

Now, Ada is branching into e-commerce with a new set of at-home lab tests, in order to provide their users better insights and control over their health. 

I have developed new visual language, based on Ada’s logo and brand elements, by giving them a slight 3D look to emulate the microscopic view of tested conditions. We decided to have light packaging to highlight the illustration and to emulate the medicinal look and fell of pharma design.